Our new name

Introducing World Animal Protection

We protect the world's animals. We always have done, and we always will. But every day, in every country, millions of animals are suffering. And the more people who know about our charity, the more animals we can reach. That's why we need our name to evolve. That's why we need a name that is clearer, more distinct and more memorable. That's why we are now World Animal Protection.

Our name has changed, but our work — and our determination to protect animals — remains the same.

The benefits of changing our name

Our new name demonstrates who we are and what we stand for, clearly and simply. It will help more people understand what we do and what we want to achieve. And it will encourage more people to support us in transforming animals' lives.

Why the new name won't change what we do

Our name has changed, but the core purpose of our organization remains the same. In fact, we believe the name change has made our purpose stronger. And the change doesn't mean we're forgetting our past, either. It will help us to protect our heritage, by ensuring we can keep transforming animals' lives — as we have done for more than 50 years.

Our work with external organizations

As World Animal Protection, we'll continue to work closely with governments, the UN, businesses and other animal welfare organizations. And we'll keep looking for new partners to help move the world to protect animals.

Our work around the globe

As World Animal Protection, we'll continue to work from our five regional hubs, covering Africa, North and Latin America, Asia Pacific and Europe.

Why you don't need to change a thing

There's no need to change your direct debit, or any commitment to us in your will, or your tax receipts. We're still the same organization, so payment will still reach us. And we're still hugely grateful for every contribution our supporters make to our work.